Case: Gap Inc. Available from the textbook (6th edition): Essentials of Strategic Management: The Quest for Competitive Advantage 6th edition by Gamble, Peteraf, and Thompson (case 6‐ page 298) Case Questions: 1. What is competition like in the U.S. Retail Family Clothing Industry?
Use Porter’s 5 forces framework.
Maximum length for your answer to this question: 250 words (bullet points are OK). 2. What do you see as the key success factors in the market for family clothing?
Use bullet points.
Maximum length for your answer to this question: 100 words. 3. What recommendations would you make to GAP Inc. to improve its competitiveness in the market while mitigating any current and future risks?
Briefly explain 2‐3 recommendations. Maximum length for your answer to this question: 150 words (bullet points are OK).
Deadline: Sunday April 14
Please do not work with classmates on any part of this assignment – it represents individual thinking and effort. Cooperation on individual assignments will be treated as academic misconduct.
Please note that you should place yourself at the time of the case and pretend that you are there! Don’t use any info that you now know and don’t use outside research. The case info may be incomplete or ambiguous ‐ use your skill as an analyst to do the best you can with the limited info at hand!
Some case issues are subject to judgment. If there is no detailed information in the case, I may accept a variety of answers, as long as assumptions are clearly stated, and the conclusion is backed up by solid arguments.
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