For this assignment, imagine that you are employed in an agency that develops policy about media. This time, you have been tasked with developing a case study of an example where social media word-of-mouth has negatively affected an organization’s reputation. This could be any kind of organization: business, political, nonprofit, religious, etcetera. However, do not use examples that have been presented in the Studies for this course. To find examples, you might try searching with the phrase, “social media disaster.” However, you are encouraged to try out your own ideas for search terms.
The grading criteria for this assignment are stated explicitly below. However, you may also want to read the scoring guide for the assignment to better understand the performance levels that relate to each criterion. Contact your instructor if you have any questions.
By successfully completing this assignment, you will demonstrate your proficiency in the following course competencies and assignment criteria:
Competency 3: Analyze the influence of social media on individuals and society.
Criterion: Assess the power of social media as a channel for spreading information.
Competency 4: Evaluate ethics in media communication.
Criterion: Assess examples of good and poor netiquette.
Criterion: Evaluate the ethical integrity of organizational responses to social media.
Competency 5: Communicate effectively to diverse audiences in a variety of formats.
Criterion: Write clearly, with correct spelling, grammar, syntax, and good organization, following APA guidelines.
For this assignment, identify an example where social media word-of-mouth has positively or negatively affected an organization’s reputation. Address the following in relation to your example:
Assess the power of social media as a channel for spreading information.
Summarize evidence of the effect social media had on the organization in this case, and evaluate it effects. How powerful was social media in spreading word about the incident or issue?
Assess examples of good and poor netiquette concerning the issue.
Quote examples from social media connected to this case and evaluate how well they adhere to good netiquette. What are the effects of these behaviors? Evaluate their ethical considerations. If examples from social media are not available, you can quote secondary sources, or, if need be, create examples of what proper and improper related social media posts might look like.
Evaluate the ethical integrity of organizational responses to social media.
Summarize what the organization did to mitigate the negative flow of information in this case, and the ethical integrity of its responses. Consider what it could it have done to have been more ethical and effective.
Assess whether consumers are more empowered due to the rise of social media, by assessing lessons that can be learned from this case and how these compare to your overall understanding of consumers’ empowerment through social media.
Written communication: Must be well-organized and clear, with correct spelling, grammar, and syntax, to support orderly exposition of content.
APA formatting: Must be formatted according to current APA style and formatting guidelines and include a title page and reference list.
Length: 3–5 typed and double-spaced pages of content, not including the title page and reference page, in Times New Roman, 12-point font.
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