The Digital Consumer

In traditional media, advertising aimed at consumers pays for delivery and production of content. How has digital delivery changed the way people pay for mass media? What are some methods, direct or indirect, that you pay for digital content?

Use your Biagi text, Media/Impact: An Introduction to Mass Media, to read the following:
Chapter 1, “Mass Media and Everyday Life,” pages 1–24.
Chapter 12, “News and Information: Staying Connected,” pages 237–251.

What is fake news? Its origins and how it grew under Donald Trump. (2017, February 24). Telegraph.
Use the Internet to read the following:

Giliberti, C. (2016, March 31). 6 reasons why podcasting is the future of storytelling. Retrieved from

NBC Archives on Demand
NBC Nightly News. (2016, December 5). Fake news story leads gunman to open fire in pizzaria, police say [News report]. NBCUniversal Media, LLC.

Analyze course concepts, theories, or materials correctly, using examples or supporting evidence.

Apply relevant professional, personal, or other real-world experiences to extend the dialogue.


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