Planning to Start an Online Marketing

Course Learning Outcomes-Covered
CLO Number Course Learning Outcome
10 Develop numerical skills required for quantitative decisions in complex situations. (4.1)
13 Create a Decision Making and Problem Solving worksheet document. (4.5)
14 Utilize technological tools and graphics as an aid to give visual display to decision making data. (4.6)
15 Identify organized alternatives and select among possible alternative to evaluate business options. (2.10)

Critical Thinking Questions:
1. You are planning to start an online marketing for your KSA based restaurant chain named as “Al-Mataam.”
a. Create a mind map to identify the essential procedures to carry out an Internet marketing for “Al-Mataam”. [Note: Mind map must be up to three levels]

b. Develop a decision tree to help your online customer to determine what meal to buy from “Al-Mataam”. You may use any attribute you wish (cost, calories,) type of food (Veg, Non-Veg (chicken, Mutton, beef, or Fish)) Regional Food(Arabian, India, Turkish, Chinese, etc).

c. As a CEO of “Al-Mataam” you have to hire a Restaurant Manager for its Riyadh location. You have shortlisted the following five candidates with their skill set.
Yousuf Amal John Ahmad Julie
Experience in Year
Experience of Restaurant 5 2 3 0 1
Knowledge of service industry 5 4 4 5 3
Business Development Experience 1 3 2 4 4
Leadership Experience 2 2 1 2 3
Computer proficiency Good Average Good Poor Excellent
a. Rate each criteria on a scale of 1-5. In this case, 1 is less important and 5 is most important. Based on the weightage and criteria identify the most suitable candidate.

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