.Judgment and Decision Making

Respond to your colleagues’ postings in one or more of the following ways:

Ask a probing question.
Share an insight from having read your colleague’s posting.
Offer and support an opinion.
Validate an idea with your own experience.
Make a suggestion.
Expand on your colleague’s posting.
Post 1: (50-100 words)

A brief description of a recent goal you set for yourself. describe two factors which influenced your decision to set the goal.

A goal that I recently set for myself is to go to the gym five days a week and do cardio for twenty minutes. I go to the gym very often but I am not consistent, which means I am not seeing the result I would like to see. There were several factors when setting my goal, the gym makes me better and the physical and mental benefits of working out. After I work out it makes me feel really good and accomplished. Working out has so many benefits to your physical and mental health.

elaborate on the motivational factors within your example and how these may influence controlled vs. automatic processes in pursuit of that goal.

My motivational factors are to build confidence and set small goals. Controlled processes are performed slowly and have high motivation. (Fiske, Gilbert, & Lindzey, 2010) An example of a controlled process is when performing the exercise which take cognition and focus.(Fiske, Gilbert, & Lindzey, 2010) Automatic processes is performed with very little thought, it is quick and easy. (Fiske, Gilbert, & Lindzey, 2010) An example of automatic process is when I am driving to the gym and doing cardio.

Finally, explain three ways goal setting differs from goal striving.

Goal setting is taking that goal you want to accomplish and actually setting it so it gets accomplished. (Fiske, Gilbert, & Lindzey, 2010) Goal striving is the road taken to get to the goal.(Fiske, Gilbert, & Lindzey, 2010) Goals are often set by other people but they are carried out by a person who is goal striving. (Fiske, Gilbert, & Lindzey, 2010) So goal striving is dependent on the set.

Fiske, Susan T., Daniel Gilbert, Gardner Lindzey. (2010). Handbook of Social Psychology, Volume One, 5th Edition. John Wiley & Sons P&T. VitalBook file.


Post 2: (50-100 words)

It is essential that people make judgments and inferences in the world that we live. (Hayibor & Wasielski,2009) A heuristicis a” rule of thumb common sense judgment that is intuitive”; these judgments are made towards objects (Gilovich & Griffin,2010). Decision making is a part of people and cognition(Gilovich & Griffin,2010). People make a decision that leads to choices in relationships, friends, and even which routes to take to work(Gilovich & Griffin,2010). There are three categories of heuristics; availability, representativeness, and anchoring(Gilovich & Griffin,2010). Research has shown that heuristic is a biased aspect.


Availability heuristic consists of the prior schema, and therefore mental shortcuts are assessed from memory(Gilovich & Griffin,2010). According to Gilovich and Griffin(2010), the premise of the availability heuristic is the “tendency to use the ease which a person can generate examples as a cue to category size or likelihood”(p.546). For example, if asked the employees that generate the most work, I can give an estimate without actually pulling data from work performed. I find it interesting that if a person buys a red car, he then notices all the red cars and especially the model that he purchased. There are no more red cars on the highway than before; the individual has stored his red vehicle in memory, and when he notices a car in his category(make, color) he makes an assessment based on probability.

Forecasting and Planning

Matriculating through this program takes planning and re-evaluating goals and resetting and resetting them again as the weeks progress. According to Kahneman and Tversky (1979), preparation is made from an inside perspective, therefore; judgment can be off, not account for things that might go wrong. Accurately assessing what it will take to complete the dissertation and make necessary adjustments.

Advantages and disadvantages of heuristic I used

I chose forecasting and planning, and availability as a heuristic that I have engaged in. There are advantages and disadvantages to using any heuristic. The main advantage is the solution is quick without using much mental processing; because I categorize and forming an assessment based on the previous schema. The disadvantage is faulty and biases outcomes. Many times availability is not accurate information. When planning, and making predictions about a project, it should be well thought out and not just optimistic bias.


Gilovich.D., & Griffin, W. (2010).Judgment and Decision Making. Fiske, S., Gilbert, T., & Lindzey, G.In The Handbook of Social Psychology, Volume1,(5th edition)., Hoboken, N.J: John Wiley & Sons, Inc.

Hayibor, S., & Wasielski, M. (2009). Effects of the use of the availability heuristic oi ethical decision making in organizations. Journal of Business Ethics, 84(Suppl. 1), 151–165. Retrieved from the Walden Library using the PsycINFO database.

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