Entrepreneurship case analysis

There should be an introduction section where you answer the questions posted, discussion section where you discuss and answer the questions, and finally the conclusion section. Ensure that you supplement your case analysis with one outside source.

Questions for Introduction:

What is car sharing?

How is different from car rental?

Who are likely car sharing customers?

What is Communauto’s current market?

What is Communauto’s current market potential according to Benoit?

What is Benoit’s concern?

Questions for Discussion:

What are the barriers to car sharing?

How can Communauto address those barriers (its strategy)?

What are the costs of car ownership versus car sharing?

What are the environmental benefits of car sharing?

Is Communauto or Zipcar better at creating a positive environmental impact?

What are Benoit’s options for boosting environmental impact through Communauto?

What is the biggest impact Benoit can make for the environment? For Communauto as a Business?

Looking forward where should Benoit focus Communauto’s future efforts?

Be sure to use one outside credible outside and also make recommendations at the end.


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