Business Communication : Process and Product
(with Student Premium Website Printed Access Card) 8th Edition
Mary Ellen Guffey & Dana Loewy
Publisher: Cengage Learning
CHAPTER 14 LECTURE NOTES
According to an AT&T and Stanford University study, the No. 1 predictor of success and upward mobility is how much you enjoy public speaking and how effective you are at it. Because speaking skills are useful at every career stage, this chapter is devoted to helping students use speaking skills in making effective oral presentations. Students will learn how to present as part of a team and in front of live and virtual audiences. Students will also develop strategies for success before, during, and after presentations. They will also learn techniques for designing effective visual aids using PowerPoint, Prezi, and SlideRocket presentation software tools.
Reassure students that they will increase their comfort level and deliver a professional performance if they focus on the following: preparation, organization, audience rapport, visual aids, and delivery. Students will also learn effective techniques for communicating as a team and addressing an intercultural audience. Furthermore, they will be introduced to strategies for improving telephone and voice mail skills.
Answers to Critical Thinking Questions
1.“Communicate—don’t decorate.” This principle is one of 20 rules that graphic designer and educator Timothy Samara discusses in his 2007 book Design Elements:
A Graphic Style Manual. How could you apply this principle to the design of your PowerPoint presentations?(Obj. 3)
2.How can speakers prevent multimedia presentation software from stealing their thunder?(Obj. 3)
3.Discuss effective techniques for reducing stage fright.(Obj. 5)
4.Ethical Issue:Critics of PowerPoint claim that flashy graphics, sound effects, and animation often conceal thin content. Consider, for example, the findings regarding the space shuttle Challenger accident that killed seven astronauts. Report authors charged that NASA scientists had used PowerPoint presentations to make it look as though they had done analyses that they hadn’t. Overreliance on presentations instead of analysis may have contributed to the shuttle disaster. What lessons about ethical responsibilities when using PowerPoint can be learned from this catastrophe in communication?(Objs. 1, 2, and 4)
We value our customers and so we ensure that what we do is 100% original..
With us you are guaranteed of quality work done by our qualified experts.Your information and everything that you do with us is kept completely confidential.
At homeworkcheg.com, You have to be 100% sure of the quality of your product to give a money-back guarantee. This describes us perfectly. Make sure that this guarantee is totally transparent.Read more
The Product ordered is guaranteed to be original. Orders are checked by the most advanced anti-plagiarism software in the market to assure that the Product is 100% original. The Company has a zero tolerance policy for plagiarism.Read more
The Free Revision policy is a courtesy service that the Company provides to help ensure Customer’s total satisfaction with the completed Order. To receive free revision the Company requires that the Customer provide the request within fourteen (14) days from the first completion date and within a period of thirty (30) days for dissertations.Read more
The Company is committed to protect the privacy of the Customer and it will never resell or share any of Customer’s personal information, including credit card data, with any third party. All the online transactions are processed through the secure and reliable online payment systems.Read more
By placing an order with at HomeworkCheg, you agree to the service we provide. We will endear to do all that it takes to deliver a comprehensive paper as per your requirements. We also count on your cooperation to ensure that we deliver on this mandate.Read more