Case studies are an important learning strategy in business classes as they provide an opportunity for you to critically analyze events that have taken place in real-life businesses. This develops your critical thinking and research skills as you research the competition and industry in which your business resides with an end goal of formulating a recommendation for the challenges faced by the company.
Select one of the three case studies listed below, which can be found in your textbook. Evaluate the case of your choice, and respond to each of the questions below using both theory and practical managerial thinking as well as supporting research.
Option 1: Southwest Airlines (pp. 490–491)
What is the product and service model of Southwest? Who is their primary target market, and how is Southwest positioned with this group?
What is the pricing strategy of Southwest compared to other airlines? Is this a differentiating factor?
What risks does Southwest Airlines face both from a macro and micro environmental standpoint?
Can Southwest continue to thrive as a low-cost airline when tough economic times hit or as other airlines mimic its business model?
In formatting your case analysis, do not use the question-and-answer format; instead, use an essay format with subheadings. Your APA-formatted case study should be a minimum of 500 words in length (not counting the title and reference pages). You are required to use a minimum of three peer-reviewed, academic sources that are no more than 5 years old (one may be your textbook). All sources used, including the textbook, must be referenced; paraphrased material must have accompanying in-text citations.
Nor limited to these references but please include them. ( Pls put in correctAPA format.)
Hallowell, R. (1996). Southwest Airlines: A Case Study Linking Employee Needs Satisfaction and Organizational Capabilities to Competitive Advantage. Human Resource Management, 35(4), 513–534. https://doi-org.libraryresources.columbiasouthern.edu/10.1002/(SICI)1099-050X(199624)35:4<513::AID-HRM5>3.0.CO;2-Z
Muduli, A., & Kaura, V. (2011). Southwest Airlines Success : A Case Study Analysis. BVIMR Management Edge, 4(2), 115–118.
MOHAMED, K. (2013). Critical Evaluation of the Five Performance Objectives: A Study of South West Airlines, Usa. CLEAR International Journal of Research in Commerce & Management, 4(11), 1–3.
DIACONU, L., & MAXIM, A. (2015). The Importance of Organizational Culture for the Success of Usa Low-Cost Airlines. SEA: Practical Application of Science, 3(1), 375–381.
We value our customers and so we ensure that what we do is 100% original..
With us you are guaranteed of quality work done by our qualified experts.Your information and everything that you do with us is kept completely confidential.
At homeworkcheg.com, You have to be 100% sure of the quality of your product to give a money-back guarantee. This describes us perfectly. Make sure that this guarantee is totally transparent.Read more
The Product ordered is guaranteed to be original. Orders are checked by the most advanced anti-plagiarism software in the market to assure that the Product is 100% original. The Company has a zero tolerance policy for plagiarism.Read more
The Free Revision policy is a courtesy service that the Company provides to help ensure Customer’s total satisfaction with the completed Order. To receive free revision the Company requires that the Customer provide the request within fourteen (14) days from the first completion date and within a period of thirty (30) days for dissertations.Read more
The Company is committed to protect the privacy of the Customer and it will never resell or share any of Customer’s personal information, including credit card data, with any third party. All the online transactions are processed through the secure and reliable online payment systems.Read more
By placing an order with at HomeworkCheg, you agree to the service we provide. We will endear to do all that it takes to deliver a comprehensive paper as per your requirements. We also count on your cooperation to ensure that we deliver on this mandate.Read more